Pitch Drafter
Pitches that sound like you, not a robot.
Great pitches are short, specific, and impossible to ignore. PR Desk's Pitch Drafter generates email pitches that match the way senior PR professionals actually write — declarative subject lines, a clear thesis in the first sentence, relevant credentials, and a conversational close. Every draft is grounded in what the target reporter is actually covering, not generic talking points.
The problem
Writing a good pitch takes 20-30 minutes when you factor in researching the reporter, crafting the angle, and editing for tone. Multiply that by 50 reporters on a media list and you're looking at days of work. Junior staff often struggle with tone and brevity, producing pitches that are too long, too generic, or too salesy — which means lower response rates and wasted effort.
The solution
PR Desk drafts pitches in seconds that read like they were written by a senior account lead who's been doing this for a decade. The platform generates pithy, direct emails under 150 words, with a subject line that's a statement rather than a question. Your team can generate a first draft, tweak it, and send it in under two minutes.
Capabilities
Style-matched drafts
Every pitch follows a proven structure: a declarative subject line that reads like a headline, a greeting, 3-4 short paragraphs that establish the thesis, explain why it matters, introduce the source and their credentials, and close with a conversational ask. No bullet points, no attachments, no links in the body. Just a clean, professional email that respects the reporter's time and gets to the point immediately.
Reporter-aware personalization
When you specify a target reporter, PR Desk incorporates their recent beat coverage into the draft. If the reporter just wrote about enterprise AI adoption, your pitch about a client's AI analytics platform will reference that coverage and offer a complementary angle. This kind of personalization is what separates pitches that get opened from pitches that get deleted — and it happens automatically.
Client context integration
Enter your client's name, their spokesperson's title, and a description of what you're pitching. The system weaves this context into the pitch naturally — positioning the spokesperson as a credible source on the topic, not just plugging a name into a template. The result reads like you spent 20 minutes crafting it, even though it took 20 seconds.
Iterate and refine
Don't love the first draft? Hit "Regenerate" for a completely different angle on the same input. Each generation produces a genuinely different approach — not just a rephrased version of the same pitch. When you're happy with a draft, copy it to your clipboard with one click and paste it directly into your email client. You can also edit the draft inline before copying.
How it works
Enter the client name and their spokesperson's name and title — or select a saved client to auto-fill these fields.
Describe what you're pitching: the angle, the news hook, what makes it timely. You can write a brief summary or paste in background material.
Optionally specify a target reporter and outlet for personalized drafts that reference their recent coverage.
PR Desk generates a complete pitch email with a subject line and body, following the concise, declarative style that gets responses.
Review the draft, edit it inline if needed, or hit "Regenerate" for an alternative angle.
Copy to clipboard and paste into Gmail, Outlook, or your mail merge platform.
Use cases
Junior staff empowerment — account coordinators and associates can produce senior-quality pitches on day one, with the right tone, structure, and brevity baked in.
Scaling outreach — when you need to pitch 80 reporters on a media list, generate personalized drafts for each tier rather than sending the same template to everyone.
Overcoming writer's block — even experienced PR professionals get stuck on tough angles. Use the drafter to get a starting point and edit from there.
A/B testing angles — generate multiple drafts with different hooks for the same story and see which angle resonates better with reporters.
Rush pitches — when news breaks and you need to get a client into the conversation within the hour, generate and send a pitch in under 5 minutes.
Try Pitch Drafter free
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