Briefing Books
Prep your client in five minutes, not fifty.
A well-prepared spokesperson is the difference between a great media hit and a wasted opportunity. Briefing books give your client everything they need to walk into an interview with confidence — background on the reporter, context for the conversation, likely questions, and recent coverage to reference. PR Desk generates a complete briefing book in under 30 seconds, formatted so your team can paste it into a Google Doc and send it to the spokesperson immediately.
The problem
Creating a good briefing book takes 30-60 minutes of manual research. You need to look up the reporter's recent articles, understand their beat, figure out what angle they're likely to pursue based on the pitch that set up the interview, anticipate questions, and compile it all into a clean document. Some junior staff may produce thin briefing books that miss important context, while senior staff don't always have time to do it themselves. The result: spokespeople occasionally go into interviews underprepared, and opportunities get squandered.
The solution
PR Desk automates the entire briefing book creation process. Enter the reporter's name and outlet, paste the pitch or email thread that set up the interview, and the system generates a comprehensive briefing document. It includes publication background, reporter bio, interview context, 8-12 predicted questions, and — critically — real, linked recent articles by that reporter. The format matches what PR professionals actually send to spokespeople: clean, scannable, and focused on what matters.
Capabilities
Reporter intelligence
PR Desk generates a detailed background on the reporter: what they cover, how long they've been at their current outlet, their writing style, what kinds of sources they tend to quote, and their overall approach. This isn't a Wikipedia bio — it's a practitioner's brief designed to help the spokesperson understand who they're talking to and calibrate their tone accordingly. Is this reporter skeptical of tech hype? Do they prefer data-driven sources? The briefing book surfaces these patterns.
Predicted interview questions
Based on the reporter's recent coverage and the pitch context that set up the interview, PR Desk generates 8-12 likely questions. These aren't generic journalist questions — they're specific to the intersection of what this reporter cares about and what your client is offering. If the reporter has been writing about AI governance and your client is an AI company, expect questions about responsible AI practices and regulatory positioning. This level of specificity helps spokespeople prepare genuinely useful answers.
Real, linked recent articles
The briefing book includes 5-8 of the reporter's most recent articles, each with a clickable link. These are real, verified URLs — not fabricated references. PR Desk searches across multiple sources to find the reporter's latest published work, maximizing coverage even for reporters at smaller outlets. The spokesperson can skim these headlines before the interview to reference the reporter's recent work naturally in conversation.
Context-aware generation
The briefing book is dramatically better when you provide the pitch or email thread that set up the interview. The system uses this context to tailor the "Opportunity Details" section (what the interview will focus on and why the reporter is interested) and to make the predicted questions more specific. A briefing book for a reporter interested in "the financing structure in competitive AI venture rounds" will generate very different questions than one for a reporter interested in "healthcare venture debt trends." The context makes all the difference.
How it works
Enter the reporter's name and outlet. These are the only required fields.
Add the interview date, time, and call link if you have them — these appear at the top of the briefing book for quick reference.
Paste the pitch email or the email thread that led to the interview into the context field. This is optional but dramatically improves the quality of the predicted questions and opportunity details.
Click "Generate briefing book" and PR Desk produces a complete document in about 20-30 seconds.
The briefing book renders on-screen in a clean, formatted layout that matches the structure spokespeople expect: publication background → reporter bio → opportunity details → predicted questions → recent coverage.
Click "Copy to clipboard" to copy the formatted content and paste it directly into a Google Doc, email, or Slack message for your spokesperson.
Use cases
Last-minute interview prep — when a reporter confirms an interview for tomorrow morning and your team hasn't started the briefing, generate a complete one in 30 seconds instead of scrambling for an hour.
Consistent quality across the team — junior staff produce briefing books that are just as thorough as what a senior account lead would create, because the structure, depth, and intelligence are baked into the system.
Building a reporter knowledge base — over time, your team accumulates briefing books for dozens of reporters. When someone needs to pitch a reporter you've briefed on before, the context is already there.
Client confidence — a well-prepared spokesperson has a better interview, which leads to better coverage, which leads to a happier client. Good briefing books are invisible when they work — the spokesperson just seems naturally prepared and on-point.
Media training support — use the predicted questions as the basis for media training sessions before high-stakes interviews. The questions are specific enough to generate genuinely useful practice answers.
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